The Ultimate Shopper Promotional Kit: The Pre-publication Press Kit Radio Shorts Response Sheet How Canada's worst-selling title of 1988 got media coverage in 100-plus markets in 3 months Last updated 07/05

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This sheet was included in the radio station mailings for stations wishing to carry the shorts series. If I was doing this again today, I'd probably use a similar sheet with any syndicated feature, whether for TV, radio or newspapers.

RESPONSE SHEET

for

THE ULTIMATE SHOPPER

Date: _________________________________________________________________________
Respondent: ___________________________________________________________________
Title: ________________________________________________________________________
Station Call Letters and Location: ____________________________________________
Address: ______________________________________________________________________

WE HAVE examined the enclosed material and would like exclusive broadcast rights to THE ULTIMATE SHOPPER series of radio shorts in the following markets: (be specific)

Check beside the appropriate choice: WE WILL be running the series as a sponsored feature: ________________________

WE WILL not be acquiring a sponsor for the series: ___________________________

The sponsor will be (if sponsored): __________________________________________

Type of business: ____________________________________________________________

The sponsor wishes to carry the book on the premises. Please contact: __________________ at: _______________________________________

THE SERIES will begin airing on (date): ______________________________________

*We WISH to examine a copy of the book before making a commitment to airing the series (examination copy will be sent on request):________________________

IN RETURN for the right to air THE ULTIMATE SHOPPER we will mention following each broadcast that that "THE ULTIMATE SHOPPER" by Steve Winter is available (check one) ___ at local bookstores/___ from the sponsor. My signature below indicates willingness to comply with this condition.

Signature: ______________________
(Agreement invalid unless signed)

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Living Skill Books hereby grants the abovementioned station unlimited broadcast rights to THE ULTIMATE SHOPPER in the area indicated and pursuant to the condition outlined above. Once granted, these rights are revocable only on breach of contract.

Signature: ______________________
Robert Sxxxxx
Publicity & Promotions
Living Skill Media