The Ultimate Shopper Promotional Kit: Media Reply Cards

The Ultimate Shopper Promotional Kit: The Pre-publication Press Kit
Media Reply Cards
How Canada's worst-selling title of 1988 got media coverage in 100-plus markets in 3 months
Last updated 07/05

Section Menu | SuperThrift Online | About the Book | The Promotional Campaign | Radio Shorts (mp3)

These cards were printed sideways on 8-1/2"x11" card stock and cut into quarters. The layout as shown when printed both sides will produce the maximum number of reply cards per sheet. These were fairly well-received, actually. From about 400 cards mailed, I got back close to twenty cards from radio stations, both positive and negative, regarding the shorts series. Of about 150 review cards I received from those who had received the book, about ten cards came back, all but one (from a radio station) stating that the book was unsuitable for review. The most disappointing was the press kit card sent without the book.

Of about 150 cards sent, only about ten came back with or without requests for the book. I had much better success sending the book to all outlets and following up with a phone call. FAX might be even better today for sending a basic press release and reply card or response sheet.

                                (Page Layout) 

_____________________________________________________________________________
|                                                                           |
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|                                                                           |
|                                                                           |
|             Address side                        Form side                 |
|                                                                           |
|                                                                           |
|                                      |                                    |
|                                     -+-                                   |
|                                      | \                                  |
|                                         Shown to indicate that the page   |
|                                         is divided into quarters.  These  |
|                                         marks do not appear on the printed|
|                                         cards.                            |
|             Address side                        Form side                 |
|                                                                           |
|                                                                           |
|                                                                           |
|___________________________________________________________________________|

(Front)
_____________________________________________________________________________
| Living                                                                    |
| Skill                                                                     |
| Books                                                                     |
|                                                                           |
|                                                                           |
|                                                                           |
|                           Robert Sxxxxx                                   |
|                           Publicity and Promotion                         |
|                           Living Skill Books                              |
|                           XXXX Queen St. W-71                             |
|                           Toronto, ON                                     |
|                           CANADA O0O-0O0                                  |
|                                                                           |
|                                                                           |
|                                                                           |
|                                                                           |
|                                                                           |
|___________________________________________________________________________|

                     (Reviewer's response card form side)
_____________________________________________________________________________
|                                                                           |
| PLEASE ACKNOWLEDGE:                                                       |
| ------------------                                                        |
| YES, we would like to receive a review/examination copy of                |
| (book title): ___________________________________________________________ |
| NO, we no not feel these books are suitable for review: _________________ |
|                                                                           |
| PLEASE SEND MATERIALS TO:                                                 |
| Reviewer's name: ________________________________________________________ |
| Job title: ______________________________________________________________ |
| Name of publication or broadcast outlet and program: ____________________ |
| _________________________________________________________________________ |
| Mailing address: ________________________________________________________ |
| _________________________________________________________________________ |
| Comments (optional): ____________________________________________________ |
| _________________________________________________________________________ |
|                                                                           |
|___________________________________________________________________________|


_____________________________________________________________________________
|                                                                           |
| PLEASE ACKNOWLEDGE:                                                       |
| ------------------                                                        |
| We have received the review book you sent (title): ______________________ |
| We expect to review this book on (date): ________________________________ |
| Please send a photo of the book: ________________________________________ |
| Please send a photo of the author: ______________________________________ |
| We will contact you regarding an interview: _____________________________ |
| We did not find this book suitable for review: __________________________ |
|                                                                           |
| Reviewer's name: ________________________________________________________ |
| Job title: ______________________________________________________________ |
| Name of publication or broadcast outlet and program: ____________________ |
| _________________________________________________________________________ |
| Mailing address: ________________________________________________________ |
| _________________________________________________________________________ |
| Comments (optional): ____________________________________________________ |
|___________________________________________________________________________|