| |
|
 |
 |
|
   |
|
| Section Menu | SuperThrift Online | About the Book | The Promotional Campaign | Radio Shorts (mp3) |
|
Naturally I figured my "home town" would provide the lion's share of publicity opportunities and I wanted to be as certain as possible of having every market aware of my activities and carrying my book. This sheet was only included with kits sent to Metro Toronto independent bookstores.
TO ALL TORONTO AREA BOOKSELLERS:
Living Skill offers more than three books, but we believe you'll be especially interested in the three in this mailing.
THE ULTIMATE SHOPPER
Released just four weeks ago, this novel approach to shopping has garnered the attention of CKO's Peter Varley, CFTO's "Toronto Today", and "Canadian Consumer" magazine, where it will be featured in the August/September issue, all before we've had a chance to follow up press releases. Steve is a Toronto resident and an aggressive self-promoter, and while we have no co-op advertising policy at this time, he has offered to conduct in-store mini-workshops on request through July 15, when a nationwide author's tour begins. For details contact Robert Sxxxxx at 767-8990. (Promotion updates will also be available.)
WE ARE THE ONLY LOCAL SOURCE FOR THIS BOOK AT THIS TIME. The discounts we are offering are substantial and we prepay shipping on prepaid orders. (All books by Living Skill are returnable for cash in salable condition.) You'll be hearing a lot about Steve Winter this summer, so why not have the book on hand before customers start requesting it?
THE NO-BULL GUIDE TO GETTING PUBLISHED AND MAKING IT AS A WRITER
Michelle West is one of the most-published freelance magazine writers in Canada. This is a polished, third edition several Canadian publishing executives have called the best treatment of this subject in recent memory. Michelle has sold half the first printing in six months with limited regional distribution. She has been featured three times by the Sun's Sam Ion and a Canadian Press feature is coming soon. This book is available from Metro News, but despite the fact that they have done well with it, they have been reluctant to supply it to their smaller clients. Michelle is a friend of Living Skill, so we suggest that if you are served by Metro and want the book, keep asking about it.
DISCOUNTS
Because of the differences in discounts, we regret that titles cannot be combined for quantity discounts. But with our substantial publisher-direct wholesale prices, we don't think you'll find this to be much of an impediment.
Rob Sxxxxx
Sales & Promotion
This letter was an experiment with London, Ont. bookstores to see what response would be to personal appearances. I discovered that author signings by unknown writers aren't exactly champagne events. In fact, the one store that did book a signing got exactly three sales in two hours, after a full two hours on the city's most popular call-in talk radio show that even the host said had gone very well.
Western Ontario News wasn't carrying the book, by the way, and never did. The mention was a ploy to hopefully get bookstores calling and asking for it, which of course never happened.
To all London area booksellers
Steve Winter will be in London, Ont. from June 1-3 promoting his new book THE ULTIMATE SHOPPER, and we're inviting London booksellers to participate.
On June 1 he'll be appearing on CFPL-FM 98 on Anne Hutchison's "Talkback" from 9-11:00 a.m., and other media appearances are currently being arranged.
He'll also be making in-store appearances and conducting mini-workshops on the afternoons of June 1-3. Booksellers are invited to arrange for an appearance on these dates. Appearances will be scheduled for 1:00, 3:00 and 5:00 pm. on all three days, and times and dates will be reserved on a first- come first-served basis. Mr. Winter will be bringing the books himself and we request that stores provide a small table. He'll be autographing copies of his work following each workshop (approx. 30-40 minutes) and will leave autographed copies on request. Discounts listed on the attached sheet apply to this promotion.
All stores wishing to participate are requested to contact Robert Sxxxxx at Living Skill Books no later than 5:00 pm. Friday, May 29. Living Skill currently has no co-op advertising program, but times and dates of appearances will be announced if possible during "Talkback" and local media have been notified.
Steve Winter will also be available to speak at no charge to groups in the London area on the evenings of June 1 and 2, and bookings may be made through Living Skill. Mr. Winter is an engaging, witty speaker and requests only that he be allowed to offer his books and cassettes for sale following the engagement.
Stores not wishing to participate may order THE ULTIMATE SHOPPER through Living Skill or Western Ontario News.
Further information regarding Mr. Winter's tour may be obtained through our Toronto office.
![[cublea.net home]](../../images/lgbtm.gif)
