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  Great cheap promotion for the narrator, but one damn lousy way to sell books!
The Ultimate Shopper Radio Shorts
Scripted and narrated by Cub Lea as Steve Winter
Last updated 07/05
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Section Menu | SuperThrift Online | About the Book | The Promotional Campaign | Radio Shorts (mp3)

The Ultimate Shopper was also a 40-part radio shorts series aired by eight small regional radio stations in five Canadian provinces during the summer and fall of the book's 1988 release. This section contains the entire series in mp3 format (complete and free), full working scripts for all 40 shorts, and a detailed postmortem of the series as both broadcast narration and as book promotion.
NOTE: The one-minute radio feature is an extremely restrictive format. These spots were produced solely for their information content, so if you're expecting the humor quotient of the book, you may be sorely disappointed. If it's any consolation, gays and pre-teen girls often tell me that I have a mildly sexy voice.

...background and promo spots...
Promotional spots | Postmortem | Promo page
...Weeks 1-4 scripts & mp3s... ...Weeks 5-8 scripts & mp3s...

Week 1:
     Hamburger Grades & Fat Contents | mp3
     Rainchecks & Super-Specials | mp3
     Spend Less Time Standing in Lines | mp3
     When Stores Won't Give Quotes | mp3
     Negotiating at the Retail Level | mp3

Week 2:
     The Egg and Cholesterol Mystery | mp3
     The Best Deals at Seasonal Sales | mp3
     Shopping in Pairs | mp3
     The Pros and Cons of Bulk Foods | mp3
     How to Avoid Pennypinching | mp3

Week 3:
     Cutting the Cost of Protein | mp3
     Negotiating Premiums & Discounts | mp3
     Watching the Cash Register | mp3
     Consumer Electronics Value Curve | mp3
     The Real Value of Classified Ads | mp3

Week 4:
     Identifying Leaded Cans | mp3
     Selecting the Best Home Computer | mp3
     Avoiding Corner Store Trips | mp3
     Know Your Local Merchants | mp3
     Garage Sales for Apartment Dwellers | mp3

Week 5:
     Popcorn: A Cheap, Healthy Snack | mp3
     Trading In vs. Selling Privately | mp3
     Day-Olds and Damaged Goods | mp3
     "Yuppie on Ice" | mp3
     Negotiating Secondhand Sales | mp3

Week 6:
     Reducing Dietary Tar | mp3
     Selecting Electronics Features | mp3
     Ethically Sampling Bulk Foods | mp3
     Meat Buying for Singles | mp3
     Damaged Goods Tables | mp3

Week 7:
     Saving on Dietary Supplements | mp3
     Setting Middle Ticket Priorities | mp3
     How to Insure Tender Beef | mp3
     Samples & Trial Sizes | mp3
     How to Reduce Shopping Time | mp3

Week 8:
     Saving Money on Prescriptions | mp3
     Discount Department Stores | mp3
     Cutting Corners Painlessly | mp3
     The Proper Use of Freezer Space | mp3
     "Guaranteed Lowest Price" Defined | mp3

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This document is copyright ©2005 Cub Lea, all rights reserved. For reprint and reproduction permission, contact the publisher.

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